DraftKings and Kindbridge Behavioral Health Join Forces to Support Responsible Gaming in Colorado

DENVER, CO – September 27 – DraftKings (NASDAQ: DKNG) and Kindbridge Behavioral Health (“Kindbridge”), a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gaming, are excited to announce a groundbreaking collaboration that aims to provide a new level of support for DraftKings customers in Colorado. Designed to ensure that players who may be facing problem gaming-related challenges have direct access to critical resources, this initiative will help those in need within the state of Colorado embark on a path to recovery and well-being.

“At Kindbridge, we are committed to making a positive impact on individuals affected by
gambling disorder,” said Daniel Umfleet, CEO of Kindbridge Behavioral Health. “Our
collaboration with DraftKings is a significant step forward in delivering timely and
comprehensive care to those who need it most. By combining our expertise in behavioral
health with DraftKings’ reach and influence, we can help at-risk players on their necessary
journey toward recovery.”

As part of this initiative, beginning in October, players that self-exclude from the DraftKings
platform in Colorado will be offered complimentary access to a comprehensive mental
health assessment conducted by a licensed Kindbridge clinician. Subsequently, personalized
care plans will be developed to address their unique needs and circumstances, with access
to a variety of peer support and educational programs. DraftKings hopes that this program
will not only assist individuals in need of help, but also contribute valuable insights to inform
research on treatment outcomes for those seeking help through sports betting platforms.

Jennifer Aguiar, Chief Compliance Officer at DraftKings, also shared her perspective on this vital initiative:

“We at DraftKings understand the responsibility that comes with being a leader in the sports betting industry. Our commitment to responsible gaming is unwavering. This collaboration with Kindbridge Behavioral Health allows us to provide a lifeline to our players who may be experiencing challenges related to gaming. We want to ensure they receive the support they need to make informed decisions and seek help when necessary.”

This initiative aligns with the commitment of both DraftKings and Kindbridge to promote responsible gaming and enhance player well-being. It marks a significant step forward in addressing gaming-related challenges within the industry, fostering a safer and more supportive gaming environment for all.

For more information on this initiative and the services available to players, please visit DraftKings.com and Kindbridge.com.

About Kindbridge Behavioral Health:

Kindbridge Behavioral Health is a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gaming. With a mission to provide comprehensive care and accessible resources, Kindbridge is committed to helping people take control of their recovery journey.

About DraftKings:

DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 24 states and in Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in three states under its Golden Nugget Online Gaming brand. DraftKings’ daily fantasy sports product is available in 44 states, certain Canadian provinces, and the United Kingdom. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. Launched in 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. In addition, DraftKings owns and operates Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company. DraftKings is committed to being a responsible steward of this new era in real-money gaming with a Company-wide focus on responsible gaming and corporate social responsibility.

For media inquiries, please contact:

Kindbridge Behavioral Health 

Pat Eichner, GMA Consulting (on behalf of Kindbridge Behavioral Health)

[email protected] 


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